How to Determine if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a site. If you want that site to help you be profitable, it needs to be extremely well written. Unless you're good at direct response copywriting already it's a good idea to engage the services of someone well-qualified to write the text on your website. An effective Direct Response Copywriter can help you generate far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are the same. Some are extremely talented. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be simple. The following are a few ways to help you tell the good from the bad.
Does the Direct Response Copywriter have his or her own site? Any Direct Response Copywriter that would like to write web copy has to have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If they don't have a web site of their own, how can they help you with your own website? Observe the copy on their website as well. If you discover lots of grammar and spelling errors, this is a bad sign.
Do you react well as you are reading the text on the writer's website? This involves more than merely finding grammar and spelling errors. Does the web copy cause you to have any sort of emotional reaction? Does it cause you to feel affection for the Direct Response Copywriter? Does his or her words make you want to keep reading and discover more about the writer? Does it make you feel like you want to employ that writer instantly? Does it make you want to run the other way? Does it push you to be mad? These are all vital reactions and you must pay attention to them.
Do some more background search on the Direct Response Copywriter. Search for reviews for the writer on unbiased websites and forums. It's extremely likely that the only reviews you will find on the writer's web site are going to be glowing. Look online for the Direct Response Copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Pay attention to these reviews and recommendations. It is wise to ask the copywriter for references too. You must actually get in touch with each reference and obtain an honest opinion about the Direct Response Copywriter from each person.
Make sure you spend at least a little time reading samples provided by direct response copy writer the writer. Ask for a few more samples than can be read on the writer's site. This is especially important if the Direct Response Copywriter claims he or she is an expert in an area. When the writing reads like it was copied from Wikipedia or is particularly unclear, you need to find another Direct Response Copywriter.
There are a number of different ways to find out if a Direct Response Copywriter is worth hiring. It's crucial to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.